Adidas Logo

Adidas Logo History The Adidas brand was created on August 18, 1949 in Herzogenaurach, Germany. The brand was originally conceived by Adolf Dassler or Adi. Adi Dassler first created the logo to represent the three major land masses: Europe and Africa, Americas, and Asia with the trefoil shape. The three lines across the shape are […]

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Logo, Branding, and Identity Notes

Logo, Branding, and Identity ————————————————————————– What is a Brand? Brand is a perceived emotional corporate image as a whole, it is the reputation both claimed and perceived What Is Branding? An organization’s brand is essential to their public image A designer can create framework for a brand colors, fonts, artwork, style but the audience completes […]

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Typography Notes

Typography ———————————————————————— Legibility: Choose fonts that have clarity classical time-tested typefaces…( Baskerville, Frutiger, Futura, Garamond, Gill Sans, Helvetica, Palatino, Times New Roman)…Comic Sans Serif vs San Serif: Serif have terminals (T) use when text must be small San Serif for bigger texts (T) Font Variance: don’t use too many diff. fonts..will confuse the reader Pick […]

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Short Writing Assignment

What are the 3 primary colors? The most common thought of primary colors are red, blue, and yellow. They are for pigment generated primary colors. There are also light generated primary colors, which are for things like computers, phones, and such. Those primary colors are red, green, and blue. How are secondary colors created? Cite an […]

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