Typography
————————————————————————
Legibility:
- Choose fonts that have clarity
- classical time-tested typefaces…( Baskerville, Frutiger, Futura, Garamond, Gill Sans, Helvetica, Palatino, Times New Roman)…Comic Sans
Serif vs San Serif:
- Serif have terminals (T) use when text must be small
- San Serif for bigger texts (T)
Font Variance:
- don’t use too many diff. fonts..will confuse the reader
- Pick to complementary fonts…1 san serif 1 serif
Definition:
- Don’t use to to similar fonts, makes it pointless
Readability:
- Use capital and lowercase for optimum clarity
Alignment:
- Left alignment reads easiest, consider eye flow as it moves down a page
Emphasis:
- use tools with discretion and without disturbing eye flow
- use Italics, Bold, Size, Color, TypeStyle Change
Integrity:
- Avoid stretching or distorting fonts
Weight:
- strive for a sense of balance
- is it heavy or light…is it offset?
The Mac is not a typewriter
- pay attention to space between letters in fonts
- Kerning: letter spacing
- Tracking: overall space in a letter
Large Text Blocks:
- Even out right side of your rag/block
blogforshapz 